The Importance of Local SEO For Local businesses
Your local Cambridge, MA business needs a good SEO plan. SEO stands for Search Engine Optimization. Understanding how search engines look for specific keywords and content will help you comprehend the importance of SEO. Search engines like Bing and Google scan websites for phrases and keywords using ‘crawlers.’ These crawlers recognize keywords and index them when found. This way, when a customer performs a search, using a term that the engine has indexed in their files, your website will come up as an option. SEO practices make sure your website has content rich in important keywords so your online visibility will increase. The more relevant keywords and engaging content that you provide, the higher your website will be among the search engine result pages, otherwise known as SERP’s. If your website is ranking low, then your local customers will have a harder time finding you. Additionally, you need to consistently add new content so the crawlers will be activated and keep your site on the first page of their results.
Google Search Results are How People Find Businesses
The number of consumers who use a mobile device to find a business is on the rise. Over 90% of consumers use their tablets or smartphones to perform searches when they are on the go. Today, Google search results are how people find you. At uLocally, one of the first things we tell our clients is that they need to register with Google My Business if they haven’t already done so. Once confirmed, your business will appear in Google Maps which will make it easier for customers to find you. The benefit of this step is that it helps with your organic SEO, helps customers find you, and lets you control the relevant information that you want displayed making your company findable by anyone on the internet. For local small business owners, this will drive visitors to your website and through your doors which results in higher sales and bigger profits.
Grow Your Revenue and Profit Through SEO
The best way to grow your revenue and your business in Cambridge, MA is through SEO. At uLocally, we look at SEO the same way we look at a living, breathing organism. It needs to be fed, nurtured, and cared for in order for it to survive. For your business to survive, your website must have consistent updates and fresh content so the search engines like Bing and Google will remember it and keep your listing at the top of their results pages. When most people search for a business, they tend to stay on the first two or three pages of the results. Beyond that, your business might as well not exist. When you are listed on page 1 or 2 of the search engines, your click through rate grows as does your revenue from the conversion sale. As your business grows, your SEO and online marketing plan needs to grow with it. You’ll see a greater ROI and an increase in customers and revenue.
uLocally is The Best SEO Company
Online marketing is a rapidly evolving subject and your local business needs the best SEO company to stay updated in this fast moving environment. uLocally is the best SEO company in Cambridge, MA and we are ready to help you navigate the World Wide Web with a sound internet marketing plan. We’ll customize a content plan and analyze trends for the best keywords related to your business. Call us to improve your SEO and search engine ranking. We are available at 781-205-9600 or you can visit our Facebook page at https://www.facebook.com/ulocally/. Increase your revenue with an SEO plan from uLocally.