The Importance of Local SEO For Local businesses
Local SEO for your local Boston, MA business is important in order for your potential customers to find you. To understand SEO, you need to first understand how the search engines work and how they relate to keyword specific content. Search engines send ‘crawlers’ to your site to scan your content. Those web-crawlers pick up keywords and phrases that tell them about your website. As they crawl, they file away the keywords they find so when someone searches that specific string of words, your site will show up in the search pages alerting the consumer to your website. Search Engine Optimization, or SEO, is the practice of providing keyword-rich content so your website visibility grows. It increases your rank in the search engine result pages, or SERP’s. If a consumer can’t find you because of low SERP rankings, they won’t know that you provide the services or products that they want. You also need to keep the content fresh. New content will trigger the crawlers so your website doesn’t become forgotten and drop in the result pages.
Google Search Results are How People Find Businesses
The number of consumers who use a mobile device to find a business is on the rise. Over 90% of consumers use their tablets or smartphones to perform searches when they are on the go. Today, Google search results are how people find you. At uLocally, one of the first things we tell our clients is that they need to register with Google My Business if they haven’t already done so. Once confirmed, your business will appear in Google Maps which will make it easier for customers to find you. The benefit of this step is that it helps with your organic SEO, helps customers find you, and lets you control the relevant information that you want displayed making your company findable by anyone on the internet. For local small business owners, this will drive visitors to your website and through your doors which results in higher sales and bigger profits.
Grow Your Revenue and Profit Through SEO
You can grow your revenue through SEO in Boston, MA. SEO is an organic method of ensuring your business listing stays in the top search engine result rankings of the major search engines. As you grow, so should your SEO. It is important to feed SEO content to your site, just as you’d feed a growing organism. If you stop feeding it, it stops growing. Likewise, if you stop adding SEO-rich content to your site, the web crawlers won’t notice it, thus moving you farther down the results page. Most consumers look no further than page 2 or 3 when they are searching for something. If you are low in the page ranks, you are likely to not get found. Likewise, the click through rate from a search to your website increases the higher up you are in the result. When a customer clicks on your website, your conversion rate increases; therefore, growing your sales and profit margin. Improving your SEO is one of the best decisions you can make to grow your business and ROI.
uLocally is The Best SEO Company
The rules of internet marketing evolve at a fast pace. At uLocally, we pride ourselves in our success of helping local business owners in Boston, MA with SEO practices. We build a marketing plan unique to your business based on current trends and by providing fresh SEO-rich content. We’ll help consumers find you and your business so your business will grow. Call our office today at 781-205-9600 to schedule a time to discuss your SEO needs. Visit our Facebook page at https://www.facebook.com/ulocally/ to learn how we can help you get found locally.