The Importance of Marketing for Contractors
Marketing for Contractors is important because it’s how you grow your business. When you run your own small business, you are, essentially, your own CEO, CMO, COO, and CTO. You run everything. However, it’s not always possible to devote the amount of time to something when you still have projects to complete and customers to handle. Often, Contractors push the job of marketing their business to the bottom of the to-do list. Yet, this can be a vicious cycle. You need marketing to bring in new business and to get your name out in the world. So, what can you do? There are a variety of different ways you can market your business. You can use word of mouth, print, television, logoed trucks, and the internet. It’s a lot to manage, but doable. However, because over 90% of people use the internet to search for local businesses, your greatest return on investment will come from online marketing.
People Find Local Businesses Through Google
So how does online marketing for Contractors work? Online marketing covers a vast array of strategic steps that help your business get found online. Due to the large amount of people who use their phones or the internet to find a service, the first important step is making sure your business is registered with Google My Business. This tool, offered by Google, allows you to register your company online. At the same time, Google will add your business to Google Maps. This way, when someone searches online for a service you provide, your name will come up both in their Maps results and in the Organic Search. Once this step is completed, your business will appear when someone needs a Contractor. However, the next important step to marketing online is where you fall within that search. Do you come up on page 1 or 2? Believe it or not, this rank matters. The higher you rank on the results pages, the more people will call you for their projects.
Marketing Tips For Contractors That Build Revenue and Grow Your Customer Base
Marketing tips for Contractors include improving your online SEO, online paid advertisements in your local area, Social Media management, and email marketing. Let the internet help you spread the word about your company. A great online marketing company, like uLocally, can manage your marketing so you can focus on your current customers. A solid plan grows your revenue and expands your customer base while targeting a local audience. Fresh content and updated social media posts keep your customers in the know about your business. Likewise, potential customers are more likely to call upon a company they have seen before rather than just picking one out of the blue. Your online footprint should consist of a well-designed website, a marketing plan focused on growing your business, and fresh content. Choose an online marketing company who knows your business to act as your personal marketing department. The ROI on outsourcing your marketing is higher than any other margin in your business. You’ll attract new customers and bring in more revenue.
The Best Marketing Company for Contractors is uLocally
The best marketing company for Contractors is uLocally. We have the experience, tools, and team to market your business online to your targeted local audience. We make sure you can be found in local searches and use SEO techniques to improve your ranking within the search engines, like Google, Bing, and Yahoo. When you have a great online marketing team, you will show up in local searches, increase your online visibility, and build your brand. If you are ready to get started, give us a call at 781-205-9600 to set up an appointment. We’ll evaluate your current site and marketing plan and discuss how uLocally’s Marketing for Contractors can help. Visit our Facebook page at https://www.facebook.com/ulocally/ to learn more.