Website accessibility and function determine user experience. If your page loads slow or you lack the right type of call-to-action to guide your visitors, you are not optimizing your website in a way that builds traffic and boosts revenue and growth. When you invest in professional web design, you have the tools and expertise that you need to build your website with a predetermined formula that includes SEO text, imagery, video, and content.
How Search Engines Interpret Your Website Based On User Experience
Search engine algorithms are tricky as they are always changing to improve the quality of content they recommend through organic searches. As technology advances, it also increases the number of machine learning capabilities that define a website’s value which makes it difficult to build a website without some how-to knowledge. Google processes more than 3.5 billion queries each day, so they want to make sure they are recommending quality websites that offer relatable and helpful information. Keep in mind that every decision you make will reflect on your usability and search engine results page ranking. Also, remember that user experience will determine if your traffic sees a reason to return.
Is Your Site Aesthetically Pleasing?
It is no secret that first impressions are everything. The same goes for your website as research shows that it takes less than .05 seconds before a user decides to stay or leave. Here are three major designing elements you will want to keep in mind aesthetically.
- Color Palettes
While you want your color palette to be bold, you do not want to use colors that are hard on the eyes. You also do not want to use a lot of colors that clashes. Use between two and five colors, and make sure they are aesthetically pleasing.
The font you choose must be readable and neat. Choose a legible font and make sure your sizing is the same on all of your content creation. Do not use more than three sizes in each article and choose appropriately for each title, sub-title, and text.
You need to keep in mind that graphics loading will slow down your webpage if you have too many. It is also a bonus if you include SEO links in your imagery. The test will be to find the right balance of graphics, video, and text so that you attract visitors who love both reading text and looking at imagery or videos.
If your page is over-complicated or too busy, it will deter visitors. It will also prevent them from completing the action they chose your site to do. Do not add anything that does not provide a value to your visitors. Instead, focus on SEO, content creation, and usability.
Quality Content Will Improve User Experience
Website users want quality content. They have a problem, and Google generally has the answer. Unfortunately, SEO utilization is a vital component of website traffic. It is often the single most important part of how users navigate and engage with your website. If you find that you want to improve your web design or content, call us at 781-205-9600 or visit us on Facebook here.